Thursday, November 19, 2009

A Note

I won't be taking on any additional clients for website design, I am swamped. My theory of keeping things simple and  being a little patient with marketing is working. I am currently getting the hang of social networking. Since I'm not a full time web designer any longer I have the time to do the research I like to do before I "buy" into any of the SEO "you have to" stuff. The SEO business changes rapidly, in my opinion, and I don't see much change in SEO know it alls. Sorry for being blunt, but if someone wants you to fork over $400 a month plus, I want major performance, not just the same old thing.

What I am finding that really works with regard to social networking is:
Attend events - show up consistently
Join organizations and get involved in mommittees
Network with other trade partners
Invest you time
Volumteer
Build relationships
Recognize those who have helped you out
Be authentic
Don't act desperate
Listen to what people are saying, and follow through
Share your experiences
Be a mentor
Fous on giving, not getting
Let people know what your expertise is
Follow up with people
Learn about other trades
Don't be afraid to give feed-back
Ask lots of questions
Be respectful of your peers and their existing relationships
Set goals and manage your time
Maximize customer service
Treat everything you do as a networking opportunity.

Social Networking is not just for the internet, facebook, twitter, etc.

Sunday, October 18, 2009

Page Rank, was it ever worth it?

It isn't often that I find a article worth linking to but I believe this is important to those people who struggle to understand how to get more traffic. In the SEO world it seems like little is ever explained about statements made revelant to how much we are charged for SEO work.

I personally have never believed much in Page Rank, I tend to go with Key Words and Key Phrases. Putting myself in the shoes of the seacher. In other words, if I'm looking for X product, what words would I use to find that product on the web; and it works.

I've posted an article here about Google and Page Rank. I hope it sheds a little light on the subject; there are some good comments also, I said "some" good comments. (I also posted a link here so you can read comments.)

Google Ditches PageRank in Webmaster Tools
By Chris Crum

Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa.

"We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true," says Moskwa. "We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it."

Search marketers are wondering why Google tells people not to focus on PageRank and removes it from Webmaster Tools, but still keeps it in the Google Toolbar. "Back in 2007, Google wanted feedback on removing PageRank from the Toolbar," says Schwartz. "I felt it was a good idea but the idea died out. Google cannot remove PageRank from the Toolbar, it is too much of their branding. No matter how much Matt Cutts and the Google search quality and webmaster trends team want it removed, I cannot see Google's executives allowing it."

Andy Beal of Marketing Pilgrim says the role of PageRank has been reduced to nothing more than a "comfort blanket for SEO Noobs." He adds, "I say this, with a high degree of confidence that most experienced SEOs pour over the data in Google Webmaster Tools, whereas those new to the industry likely let the toolbar be their only guiding light."

He also notes, however, that PageRank data can still be useful. For example, it can be a good indicator of a site's behavior in Google's index. "Any green means 'go.' No green, means there's something to investigate," says Beal.

Despite this usefulness though, Moskwa pretty much closes the case on Google's position on it. In fact, she even points to a FAQ page about crawling, indexing, and ranking, which says that webmasters shouldn't even bother thinking about it. It also says that PageRank is just one of over 200 signals that can affect how your site is crawled, indexed, and ranked.

Friday, August 28, 2009

Cross Browser Testing

I’m guilty, yes it is true I have not tested my website in the different browsers to see exactly what others see if they don’t use the browser I use all the time. I am a creature of habit like many people are; it is the convenience, comfort level, ease of use when you are using something all the time. This is not good when it comes to your website!

www.GotRocks4Sale.com screen shot example:



I recently discovered http://browsershots.org It’s a handy webmaster tool to see, all in one place, how your front page looks in several different browsers. It is a free tool and very easy to use. You can type in any of your web pages not just your front page.

The process takes a little time to upload the screenshots but it is worth it. I discovered that the text you choose to use on your website is not necessarily the text that your viewers are going to see. If you have labored over which text to use on your web site you may be wasting your time.

Color can be another issue. There are colors you can use that are ‘safe’ colors and will remain true in any browser.

Sunday, August 9, 2009

Success = Dig in and Do It

This morning while reading my email subscriptions from those who are "in the know" category, I came upon a well said statement from "ProBlogger". A statement worthy of passing on, unfortunately most of what I read is so redundant I wouldn't dream of passing on, anyway:

"The Internet makes it very easy for people to do favors for each other. Go meet everyone you can. One morning, you might receive an email from someone who thinks you are worth more than you do. When they tell you that, don’t argue.

Go go go.

Today.

Now.

Don’t look back

Don’t second guess.

You’re not the passenger, you’re the driver.

Refuse to deal with life. Make it deal with you."


Building confidence over a lifetime of "been there done that" means that we've tried, success or failure, we've tried. But we forget some of those successes when we fall flat on our faces. I don't see the take charge attitudes I once saw in people I meet online or offline. Hard work pays off as well as persistence, determination and of course the never give up attitude.

What I see to much of today is people with their hand out wanting someone else to do the work and they take the reward. I believe that is why all the "get rich quick" scams are so successful. The highway to happiness, speed to your dream destination can cost a bundle resulting in nothing but an empty wallet.

There are no short cuts and unfortunately there is little desire to take time, research, learn, attempt, etc. Whatever we do we need to share and build each other up. If someone gives you a meaningful compliment accept it and glow!

That being said I would like to thank all the people who have given me their kind words, compliments, and the like. You encourage me everyday and I sincerely hope at least some of the offerings in this blog help you.

That is why WebSitesWork! and so do www.privatestockjewelry.com, www.homebasedjewelersshowcase.com, gotrocks4sale.com, as well as my other websites and blogs. (But I just can't find the time to tweet.)

Monday, August 3, 2009

Tips and advice on how to get the most out of your classifieds

The title of your ad is arguably the most important aspect as this is what people see in the categories and search results and that is what is clicked on in order to view the rest of your ad.

By default, when somebody runs a search, it's your ad title that is searched so your title must contain descriptive words that describe what you're offering.
If your ad title doesn't describe what you're advertising, it can't be returned in the results when somebody runs a search.

Your title should be short and concise and should accurately describe what is being offered in your ad.

Bad titles include generic phrases such as "For Sale" or "Best Offer" as titles like those give potential buyers no idea what you're offering so they will be unlikely to click on your ad to view the rest of it.

Free Classifieds


Having a good description can be the difference between making the sale or not making the sale.

It's important to try and put yourself in the position of the kind of person you're trying to attract to your ad and ask yourself what information you'd like to see in the ad if you were the person looking to buy.

Short ads with little information rarely perform well while the most successful ads are the ones that include lots of information and descriptions and clear photo's which answer people's questions before they ask them.

It's important to include as much information as possible and include details such as shipping terms, costs, your returns policy if you have one, the total cost, when the buyer can expect to receive the item, if you provide tracking information etc.

Generally speaking, the more information the better as this helps the buyer make an informed decision without having to contact you for clarification on anything that you may have overlooked when creating your ad.

For more information on What makes a good ad?
The most successful ads are usually ones that have a clear concise title, a thorough and accurate description with good punctuation, clear pricing, excellent im...


What to avoid when creating an ad
When creating an ad you should avoid adding any irrelevant information that doesn't relate directly to the content of the ad as this can confuse buyers. Spelli...

Using appropriate images in your ads
Having a premium membership or a Photo Pack allows you to upload up to 12 images to each ad. Uploading multiple images of the item you're advertising allows yo...

My ad is getting a lot of views but not many replies
If your ad is getting a lot of views but not many replies, that's a good indication that you've created an ad with a good title which is attracting people to cl...

My ad is not getting many views
If your ad is not getting many views, it usually means that you've either placed your ad in completely the wrong category so the potential customers browsing th...

You can go here:
">classifieds to buy, sell or advertise anything!

Good Points Inspire

While doing a bit of research I ran across a Hub Page Title: Fifty ways to bring traffic to your website and blog. After reading the list, which had suggestive notes, I read the comments which were all pretty positive until the last one by someone named Thomas and I quote: "Your SEO tips are what people think are what needs to be done, but you're wrong, sorry.

It seems as though all you did was copy and paste a bunch of stuff and you have no idea what it means.

Alt tags in images? - No, worthless to search results

Proper SEO means 'making some adjustments' to your site? - No, SEO is a full time job, not a wave of a magic wand

Submit to search engines? - No, waste of time unless by this you mean submitting a proper sitemap

Link exchange? - No, takes too long to get each link and they normally amount to nothing worthwhile. Reciprocal linking is dead.

Here's some things you said that are true, but you don't know why they are true do you?

Organised internal linking? YES, but what does it mean?

Using sitemaps? YES, but what is a proper sitemap and what do you do with it?

Using robots.txt? YES! But how? Why? What is a 'robots.txt'?

You're not giving the reader anything useful, just spitting out keywords to get clicks."

Thomas

I'm not sure why Thomas had such a gritty tone but I get his point. I would guess he is an underworked, broke SEO.

With so many people trying so hard to "be seen" on the web; who's funds are at a minimum, it is a good time to ask How, and Why and What is. Since this blog is dedicatied to the "technically challenged" I think it would be a good time to start explaining some of these things. But not at this minute, I have two deadlines to meet!

But first I want to thank Thomas for great things to write about so I can save everyone that reads my posts some time and money!!

Sunday, August 2, 2009

LOL Get this one = well dah!

Addurl-free.com is charging $40 for each URL review.

OR: Pricing:
•We make submissions at the cost of 14 cents per directory submission. This means, an order placed for 100 submissions would cost you just $14. This is a one-time, all inclusive fee. There are no hidden or recurring costs involved.

But: Save Precious Time in Getting Quality One-Way Links
Benefit from our experience of over 5,000,000 submissions oh please
There is a 24 page list of their submission targets. Hmmm. . . . I suspect something rotten in India here, but then maybe I am wrong.

Google says do not use submissions services, automated anyway.

Some advice: Beware of some sites that offer you submission to "350" directories or listings for money. They provide you with a list of hundreds of directories that "they" will submit your site and get you a listing. What I found from testing them is that most of the directories that they show you can be bogus, not there, charge for submission or a list of free url submission sites that are google ads that they are getting paid on. I don't have a problem (obviously) with google ads, but to trick you into clicking through to find the "free" submission is down right unethical.